Kjell A. Nordström, Jonas Ridderstråle. Funky Business: Talent Makes Capital Dance

IT guru Kevin Kelly says, “Wealth flows directly from innovation … not optimization … wealth is not gained by perfecting the known.”

By innovation we do not mean a dedicated department, a carefully fenced off group of boffins. We mean total innovation – a frame of mind that applies to everyone at the company, everything, everywhere, and that goes on non-stop. It turns the company into an idea and dream factory that competes on imagination, inspiration, ingenuity, and initiative.

Total innovation – a frame of mind that applies to everyone at the company, everything, everywhere, and that goes on non-stop.

 

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